A New Future For Australian Aviation

written by australianaviation.com.au | October 3, 2019

The Times Are a Changing

Change has been a relatively rare commodity at Australian Aviation.

Established more than 40 years ago, the magazine has followed a largely tried and true formula, enduring through multiple technological developments in aviation and a more confronting challenge posed by the burgeoning world of digital publishing.

In that time it has grown into a publication acknowledged as the leader in its field in Australasia, further supported in recent times by our news and feature website australianaviation.com.au and the digital incarnation of the magazine.

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Through it all, the print magazine has retained a bedrock of dedicated subscribers and retail buyers, many of them aviation industry experts, many of them civilian and military pilots, aircrew and engineers, or – like me – hardcore aviation enthusiasts who still get a buzz from sitting alongside a perimeter fence.

I call myself an aircraft nerd – and proud of it.

Now, at a time when many a print magazine is going out of business or, at best, wholly retreating behind a website, we are aiming to build on that 40-year-strong foundation with a change in print publishing strategy aimed squarely at expanding our coverage while delivering greater opportunity to the problem experienced by “time-poor” customers.

Our answer is two-fold: a change in the publishing cycle to deliver Australian Aviation as a bi-monthly, allowing more time for readers to consume it, while bringing to market a new aviation magazine with a wider, more global emphasis.

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The new “World of Aviation” Magazine

World of Aviation will have a new look, different format, mainly feature content and will engage expert coverage from the US, Europe, Asia and – even closer to home – New Zealand and the Pacific islands.

There will also be Australia-based content where it has worldwide implications. World of Aviation, or WOFA as we have tagged it, will also be a bi-monthly, dovetailing with the Australian Aviation print cycle.

In other words our dedicated subscribers will still receive a magazine once a month while our retail customers looking for us on the newsstands will have the chance to buy one or other or both.

The first World of Aviation will be distributed towards the end of next month and before then we will bring you another exciting development: a World of Aviation website.

Rare changes, but changes for the better.

Best,

 

Did you know that Australian Aviation Magazine comes digitally? Subscribe to Australian Aviation’s digital magazine for just $59.95 a year! Our app is available on mobile, tablet and PC devices! Subscribe now at australianaviation.com.au.

12 Comments

  • Carl Dworman -Mexico# 053-223-1426

    says:

    Do you accept articles from pilots? Do you pay for submissions

    • Anna Grbas

      says:

      Hi Carl, please send an email to [email protected] to discuss this further

  • Michael

    says:

    Hi Steve. Great news but I would appreciate some clarification. As a print subscriber to AA on and off for many of the years, I will continue to receive my AA MONTHLY. INwill also have an opportunity to purchase WOFA bi-monthly. Is that correct congrats on the new addition to the family.

    • Anna Grbas

      says:

      Hi Michael, I can confirm that you will be receiving the World of Aviation Magazine if you hold a current subscription to Australian Aviation.

  • My interest & reason for subscribing to Australian Aviation is the commercial aviation sector & I have seen a recent trend that the magazine has been trying to be all things to all readers & while many of the articles are of general interest they do not justify my subscription. Articles by John Walton & Jordan Chong are always excellent & I am hoping they will feature strongly in World of Aviation.

    all people

    • Anna Grbas

      says:

      Hi Peter, you will be able to look forward to reading more of Jordan and John’s skilled work in World of Aviation this month. Let us know what you think of it!

  • Good luck with the new venture – I think rumours of the demise of print are greatly exaggerated. If the content is relevant and engaging, aviation nerds will vote with their plastic.

    • Anna Grbas

      says:

      Thank you Margo. We hope you enjoy the magazine.

  • Anton

    says:

    I noticed that the September 2019 edition of Australian Aviation was never published! Why is that? I checked the newsagencies and it wasn’t there!

    • Anna Grbas

      says:

      Hi Anton, we have merged the September and October magazines to make way for these recent changes. You will find the September-October Magazine, Issue #374, now in newsagents.

  • Mac Carter

    says:

    I have been a print subscriber since 1980.
    Always found the editorial content informative and sometimes entertaining.
    The artwork and photography has always been great, particularly since the change of ownership.
    My interest is mainly in the commercial sector, hopefully the new publication will have more commercial content.
    Keep up the already high standard set.
    Look forward to receiving the new publication.

    • Anna Grbas

      says:

      Hi Mac, Wonderful to hear! We are looking forward to sharing it with you.

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