This time it’s personal

Singapore Airlines’ new cabin products highlight the carrier’s commitment to its premium passengers and are the latest example of the carrier’s willingness to embrace new ideas

Singapore Airlines’ (SIA) US$850 million investment to upgrade its Airbus A380 on-board products represents the carrier’s latest salvo in the battle for supremacy in the skies and a timely improvement in the operating economics of the world’s largest passenger aircraft.

Unveiled in Singapore in early November under the tagline “Space made personal, experience the difference”, the updated cabins are aimed to reinforce SIA’s standing as one of the world’s leading full-service premium carriers.