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GE Aviation appoints Rambow as regional manager for South Asia Pacific

written by australianaviation.com.au | December 14, 2017
Qantas Boeing 787-9 VH-ZNA at Boeing's Everett Facility. (Gerard Frawley)
Qantas’s Boeing 787s are powered by GE engines.

GE Aviation has announced the appointment of Keren Rambow as regional general manager for South Asia Pacific.

Effective immediately, Rambow is taking responsibility for leading sales and operations in Australia and New Zealand, Papua New Guinea, Indonesia and the South Asia Pacific Islands, GE stated.

Based in Sydney, she is taking over from Max York, who was recently appointed as CEO of GE Australia.

Rambow joined GE in April 2016 as aviation sales director, leading relationships with Qantas, Jetstar, Rex, Fiji Airways and other regional airlines.

Before that, she founded and ran an aerospace consulting business for 12 years, providing services to the Australian and US governments.

Rambow was previously an officer in the Royal Australian Air Force (RAAF) for 15 years, where she was responsible for engineering design and logistics support of avionics, life-support systems, automated test equipment and ordnance systems on Hornet aircraft.

“Moving from the military to the commercial airlines industry has been an exciting new challenge for me,” Rambow said.

Profile Photo - Rambow Keren (002)
Keren Rambow. (GE)

“In the military, my focus was on aircraft software, as well as the weapons and life-support systems. In the commercial sector, the focus has got to be on the reliability and efficiency of the engines, which are very important for any airline.

“I am excited to take on this new role and continue the good work that Max has led to date. We have built deep and longstanding relationships with airlines in this region. They are among the most innovative in the world, and I am looking forward to further supporting them in their growth and digital transformation.”

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Comment (1)

  • AlanH


    Moving from the military into the private sector … a real Rambo! Hope she kicks some butt, just like her namesake!

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