A Tiger tale
How Scoot plans to escape the ordinary
Tigerair Australia may still be up and running under the stewardship of Virgin Australia but the often turbulent life of its Singapore Airlines-owned Tigerair counterpart in Asia has finally come to an end. It has been well and truly absorbed into SIA’s long-haul budget brand Scoot.
The move makes sense. Founded in 2003, after some unprofitable times the big Singapore carrier took control of Tiger in 2014 with a 54 per cent stake and last year established Budget Aviation Holdings, a company set up to own and manage its two budget brands, Scoot and Tiger. The aim was to get the pair attuned to each other’s operations and working together as a team, providing seamless connections between their networks.
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