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Air New Zealand Australia’s “most reputable” company

written by australianaviation.com.au | April 26, 2017

An Air New Zealand Boeing 777-200ER at Sydney Airport. (Rob Finlayson)Research consultancy AMR has found Air New Zealand to be Australia’s most reputable company, according to its 2017 Corporate Reputation Index, released on Wednesday.

Air New Zealand topped the index, which ranks Australia’s top 60 companies by reputation based on direct surveys of consumers, for the first time, up from sixth position in 2016, and in the process leapfrogging Qantas, which was ranked fifth (down one place from fourth). Virgin Australia, meanwhile was ranked 16th, falling five places from 11th.

“This is an incredibly strong results for a company clearly based overseas, and shows Air New Zealand’s ability to engage and create an emotional attachment with the Australian public,” AMR’s managing director Oliver Freedman said in a statement.

“Australians view the company to be authentic and focussed on the community, rating highly across the individual measurements of workplace, citizenship, governance, and leadership. In addition, our research showed a clear relationship between its reputation and advertising recall.”

Air New Zealand was also ranked first in AMR’s reputation index for New Zealand, for the second year in a row.


“The results are testament to all the hard work of Air New Zealand staff who over the past decade have helped build an enviable reputation for the airline globally by delivering our uniquely Kiwi award-winning experience,” Air New Zealand chief executive Christopher Luxon said in a statement.

“Despite being a relatively small airline in global terms, Air New Zealand continues to punch above its weight by taking great ideas and turning these into world-leading product and service offerings that enhance the customer experience.”

AMR says its reputation index measures consumer opinions on overall reputation plus products and services, innovation, workplace, citizenship, governance, leadership and performance.

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Comments (12)

  • peter


    wow thats a big call considering they are not Austrailian,however after just experiencing there service in premium economy from San Fran to Auck on a 777 and Auck to Perth on a 787 i can understand why.There staff are very attentive to every need,the service excellent,they have put a lot of thought into the type of aircraft they use to suit there needs a well balanced airline,congrats to them…

  • Will


    So Australia have now claimed Air New Zealand as their own? When will the theft stop? Btw, congratulations Air NZ!

  • Paule


    Awesome Bro! This is a great achievement for a company that, only just over a decade ago, needed to be rescued by its government in order to stay solvent. It goes to show what focus, effort and good will can do for the reputation of an airline.

  • Ian Morris


    If AMR find a New Zealand company to be Australia’s most reputable company, it is probably safe to say that AMR are not the most reputable research consultancy company around 🙂

  • Lechuga


    Ahh it’s a known fact NZ is a part of Aus. It’s not like we ever have anything to argue about, national culture is very similar. If there was ever a day where they wanted to join the 2 countries into 1 I’m sure everyone would have the same reaction. “Yeah alright mate, let’s have a bear and watch the footy”

  • Nick



    I think you have had to many beers. It’s never gonna happen, even as much as Australia wants New Zealand as a state, it’s just not gonna happen.
    Good work air nz, show qantas how it’s done

  • Sdc


    Good airline but they need to really sort out their meal selections. For those who are vegetarian or other their regularity in mucking up special meals is frustrating.

  • franz chong


    speaking of which this whole buy on board in Economy is a farce FOR THE TASMAN.I recall my first time on NZ IN 1998/1999 never hearing of such a thing.

  • PAUL


    It’s all Crowded House & Pavlova…

  • George B


    How quickly the public forgets the role Air NZ had in destroying Ansett Airlines! Reputable indeed!

  • aviation


    George B – “how quickly”?!?! Firstly, it was over 15 years ago! Secondly, Ansett were bleeding long before Air NZ purchased into them and were a ticking time-bomb. Great airline no doubt, but horrible economics. If you want someone to blame, look no further than News Corp.

  • Rickster


    Yes I’m sure Air NZ have led the pack for quite some time.
    I have refused to fly Qantas since 1986 after flying business class & being treated as if they were doing you some kind of favour. A total lack of customer service, charm & inspiration.
    It’s not really surprising they have dropped 1 place to number 5 in the rankings.

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