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Qantas frequent flyer expands points-earning options for its members

written by australianaviation.com.au | February 1, 2016

Qantas has further expanded the range of points-earning opportunities for its ever-growing frequent flyer membership base through a new partnership with Vodafone.

The tie-up allows Qantas’s frequent flyer members to earn points on eligible Vodafone mobile plans, while Vodafone will sell prepaid products on board some of the Flying Kangaroo’s international flights.

The Vodafone initiative is the latest in a series of initiatives that has included earning points on everyday and not-so-everyday activities such as going to the cinema, playing golf or taking out a home loan.

Qantas Loyalty chief executive Lesley Grant said frequent flyer members were always looking for ways to maximise their points-earning opportunities.

“Businesses like Vodafone partner with Qantas Frequent Flyer because they know that for the millions of Australians who are Qantas Frequent Flyers, they decide what to buy based on whether they can earn Qantas Points or not,” Grant said in a statement.


“In a competitive market, being able to reward customers for choosing their product or service and remaining loyal to their brand is an attractive proposition.”

Qantas has about 11 million members of its frequent flyer program, while Virgin Australia’s Velocity has about five million members.

Qantas Loyalty, the division that covers frequent flyer, its small business program as well as data analytics and advertising businesses, generated $315 million in underlying earnings before interest and tax in 2014/15, the second-highest total behind Qantas’s domestic operations at $480 million.

Qantas previously had a partnership with Optus, which included a Boeing 737 that featured Optus branding.

VH-VZD. (Qantas)

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Comments (15)

  • Billyo


    Like nearly all Qantas products it doesn’t seem to concern itself about its how best it can assist its members. In my view the principal issue should be on how the frequent flyer membership might be able to easier/better utilise their points

  • Vannus


    Hey Billyo…..
    It’s not QANTAS’ responsibility to organise how YOU use your points!

    It’s up to YOU to search, & check what products you’re being offered by QANTAS, to use best for you.

    Qantas is way too busy to be holding 11million+ Frequent Flyer members hands!

  • Paul


    Considering the poor coverage that Vodafone offers, I can’t see too many taking up any of the vodafone offers.

  • sandra stott


    Yes information as to how we redeem our points towards flights should be made more accessible.

  • Andy


    Lets hope that Qantas increase a corresponding number of FF seats to cope with the increased demand. I’m not holding my breath though as its already almost impossible to redeem points on anything other than a wdneaday midnight flight to nowhere popular.

  • Craigy


    Given the alternatives they have provided in recent months, thats exactly what they have been doing. Check your email Billyo

  • Tomcat Terry


    Been FF member since 92. Been great some years and downright disastrous in others. Still, I like to use my FF to subsidise flights but I feel it’s designed to be difficult to use and can’t believe that FF management don’t know how clunky the process is. Far easier, quicker and less ambiguous to sell and buy a car through Car S***s. Listen to your members Qantas FF and I’m sure you’ll get that little closer to a larger satisfaction rating and maybe, a little more profit along the way. Ohh @ Vannus, see this is a perfect example of where the customer is not put first, despite the fact were told we are! Mmmm.

  • Kingo


    With Virgin’s Velocity currently reducing the points earnings on a number of products, Virgin Mobile being reduced from 3 points per dollar spent to 2 points per dollar spent and Virgin Money reducing the frequent flyer card from 1 point per dollar to 0.66 points per dollar, at least Qantas seem to be doing something positive for their members. Can’t see how Velocity think they are going to bridge the massive gap in membership numbers they seem to think they are going to achieve. Good on Qantas for doing something positive at least. Bye bye Velocity.

  • Looks like Loyalty did not count for long time members of Qantas and Optus Thanks

  • Bob smith


    A perfect match…..2 budget grade products …..couldn’t care about customer service phone company teams up with couldn’t care about customer service airline.

  • Eric Krone


    Why would Qantas want to link its brand with that of Vodaphone unless there has been a very recent monumental improvement in V’phone’s service and customer relations that I am unaware of.??
    They were notorious for inaccessibility to help. Extended wait times, being put in an endless loop, and never connecting with a real person who had a modicum of English and could answer a question re the account.

  • Scotty


    I’ve not had any trouble redeeming FF points on seats, especially with their ‘Points + Pay’ arrangement,

    I’ve also not had any probelms with Vodafone coverage or service with the exception of a couple of years ago as the company expanded too quicly, all fixed now..

    Sounds like a reasonable pairing to me, in 30 years of flying Qantas I can’t see why there are so many whinging negative comments here. Or is this the new trend of Australia Hating.!

  • Craigy


    @Tomcat Terry. I have been a QFF since 92 as well. I use my points for upgrades. Sometimes I am lucky, other times I”m not. Just have to pick your flights. And as a Silver FF, I don’t sit very high in the pecking order so it is hit or miss situation

  • Mary


    C’mon Australian Aviation, this is a Qantas press release / advertisement. Where is the critical analysis of the QF points system – what about the 1,050,000 points required to fly SYD LAX rtn in business class? The value of a point has been eroded by the airline to the point of irrelevancy..

  • Alan


    Mary, not sure how you arrived at this figure?

    Return business class to SYD to LAX is 192,000 points

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