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Air NZ says newest safety video “most epic” ever made

written by australianaviation.com.au | October 23, 2014

Air NZ has made a second Hobbit-inspired safety video. (Air New Zealand)
Air NZ has made a second Hobbit-inspired safety video. (Air New Zealand)

Air New Zealand will conclude a three-year association with The Hobbit movie trilogy with what it labels “The Most Epic Safety Video Ever Made”.

From an airline that has given the traveling public fitness guru Richard Simmons, nude cabin crew covered only in body paint, Sports Illustrated swimsuit models, television veteran Betty White and extreme adventurer Bear Grylls, it is a big claim.

Not to mention the first Hobbit-inspired safety video in 2012, which was titled “An Unexpected Briefing” and garnered more than 12 million views online.

This latest video, which can be viewed online here, features the cast from all three Hobbit films, including stars Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast).

Air NZ head of global brand development Jodi Williams said the carrier was proud to have been the “Official Airline of Middle Earth” over the past three years.


“We’re confident our final Hobbit-inspired on board safety video will delight fans as much as the first one and inspire even more people to consider a visit to Middle-earth,” Williams said in a statement.

And while Air NZ lays claim to “Most Epic Safety Video Ever Made” honours, the New Zealand flag carrier is not the only airline to surprise, delight or shock fans with out there safety videos.

The safety video took six days and included location shots at Hobbiton and Central Otago. (Air New Zealand)
The safety video took six days and included location shots at Hobbiton and Central Otago. (Air New Zealand)

In 2013, Virgin America assembled a cast that would not look out of place on the television program Glee to outline the safety features of its Airbus A320 family aircraft with about five minutes of singing, dancing and rapping. It also included the line “For the .0001 per cent of you who have never operated a seat belt before, it works like this.”

Elsewhere, Air Arabia used an all-child cast for its safety video, while Delta employed cult 80s television character Alf and Bangkok Airways also took a musical approach to informing passengers where the exits were and how to fasten a seat belt.

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Comments (7)

  • Glen


    I am sure Air NZ was the first airline to make these flight safety videos. Long may they carry on doing so they changed the way flight safety briefings are done forever. I have seen the Virgin American one as well very nicely done love the line about the seat belts

  • Bill


    Qantas should do a Castle one, “Darl, what do you call that?”
    “The Seatbelt sign”
    “Yeah but its what you’ve done to it”
    “Turned it on”
    Bring on the Kerrigans!

  • Dan


    Yes Bill, that would be brilliant!

  • David


    A good example of what QANTAS could do!

  • J.H


    GREAT ! Can not wait to see it next time I go on air NewZealand

  • Adam


    Haha ohhh david lighten up mate

    If Qantas were to change, to a more upbeat demo…you would get an equal amount of old school travellers who would be up in arms saying its not professional to make fun or light of safety procedures and important information

    Qantas cant make everyone happy but the demo they do have is very professional and str8 forward, how bout focusing on the information being conveyed to u rather than if an elf can put on a fricken seat belt or Gandolf can reach for an oxygen mask…you wont be thinking of those characters if an actual emergency happens will u!!

    However Bill..your idea is fricken awesome!!! the Kerrigans….now that would be brilliant!! 😀

  • Captain


    @J. H
    They probably will have another one by then!!

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