QFF’s 10 millionth member, Grant Welsh, celebrates the milestone. (Qantas)
The Qantas Frequent Flyer loyalty scheme has welcomed its 10 millionth member.
The scheme – which was launched in 1987 with just 50,000 members – has been one of the airline’s few success stories in recent years, consistently returning solid profits to the group. The five millionth member joined the program in 2007.
This content is available exclusively to Australian Aviation members.
To unlock all Australian Aviation magazine content and again unlimited access to our daily news and features, become a member today. A monthly membership is only $5.99 or save with our annual plans.
Unlimited access to all Australian Aviation digital content
Access to the Australian Aviation app
Australian Aviation quarterly digital magazines
Access to In Focus reports via our app
Access to our Behind the Lens photo galleries and other exclusive content
Daily news updates via our email bulletin
“10 million members is a huge turning point, not just for Qantas Frequent Flyer but also the members who have been such a critical part of the growth and evolution of the program,” Qantas Loyalty CEO Lesley Grant said in a statement. “Qantas Frequent Flyer was originally designed for people who travelled for business and wanted to earn Qantas points for personal use, and this remains core to the program today. But it has really expanded in recent years to benefit those who fly from time to time and earn points all the time via other means.”
The scheme now has hundreds of program partners including Woolworths, the major banks, and 38 partner airlines. In celebration of the milestone, Qantas is giving away 10 lots of one million points through a promotion on its website.
iscover
Australian Aviation quarterly print & digital magazines
Raymond
says:Does the 10 million include only currently active memberships or is this the cumulative total number of QFF members?