Tigerair Australia launched its Infrequent Flyer Club on April 8.
Aimed at passengers “who don’t fly as often as they would like but still want to be part of a frequent flyer scheme”, the program will provide “regular updates on great deals as well as other surprises and rewards for flying with Tigerair.”
“Most Australian travellers don’t fly often, or as often as they’d like, because it is just too expensive and therefore the merits of belonging to a frequent flyer program become pretty meaningless,” Tigerair Australia’s head of communications, Vanessa Regan said. “The Infrequent Flyer Club will allow Tigerair to keep customers up-to-date with great deals to great destinations as well as offer small surprise and delight rewards for flying with us, and fulfil our mission of putting more people in the sky.”
Tigerair describes the Infrequent Flyer Club as “essentially a customer relationship management (CRM) platform that allows Tigerair to keep Infrequent Flyers up-to-date with great deals to great destinations, and fulfill its mission of putting more people in the sky.”
It says the first 5,000 members to join the scheme will receive a free flight voucher for $100, while further promotions and rewards are planned.