Virgin Atlantic has announced it will cease services between Hong Kong and Sydney from May this year.
The airline, which flies a daily service from London Heathrow to Sydney via Hong Kong using Airbus A340-600 equipment, says it will now terminate that service at Hong Kong, citing low profitability.
“Unfortunately we intend to withdraw our services between Sydney and Hong Kong,” airline CEO Craig Kreeger said in a statement. “Despite the best efforts of our employees, external factors such as increasing costs and a weakening Australian dollar have affected our profitability. These are still difficult times for the airline industry and as part of our strategy to operate more efficiently, we need to deploy our aircraft to routes with the right level of demand to be financially viable.”
The airline’s final service from Hong Kong to Sydney will depart on the evening of May 4, and the final Sydney to Hong Kong service on the afternoon of May 5. Sydney is Virgin Atlantic’s only Australian destination.