Australia’s major airlines have today both announced major sponsorship deals, with Qantas sponsoring the Tropfest short film festival and Virgin Australia becoming a sponsor of the Greater Western Sydney Giants AFL team.
As well as flights, the Tropfest sponsorship will see Qantas sponsor a six-month paid internship for the winner to work in-house at Qantas as part of its digital and inflight entertainment division, and launch an exclusive Tropfest channel on its onboard inflight entertainment systems.
Founder and director of Tropfest, John Polson said: “In helping us bring people to the festival, Qantas will help our filmmakers reach larger audiences than ever before. The partnership will also allow us to continue to support talented filmmakers by providing new opportunities for their work to be recognised.”
Meanwhile, Virgin Australia will join Lifebroker as the Giants as a co-major partner in 2014, replacing Skoda, under a five-year deal that will see the Virgin Australia logo carried on the front of the Giants’ jumpers for home matches in Western Sydney and Canberra and on the back of jumpers for away matches.
“Today’s announcement follows our recent decision to extend our partnership with the AFL as the official airline of Australia’s most popular sport,” Virgin Australia CEO John Borghetti said. “The Giants share our desire to take on the established players and win through hard work and building the best team.”