iscover
A Strong touch
AUTHOR: Geoffrey Thomas
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Reflections on former Qantas and Australian Airlines CEO James Strong
James Strong was an
instantly recognisable
leader in corporate Australia.
Above – as appointed to
take the leadership of Trans
Australia Airlines, which he
transformed into Australian
Airlines. Above right – in
2007 as a Qantas board
member. Lower right – at
Qantas as CEO when the
Balarinji-inspired Wunala
Dreaming 747-400 was
launched in 1993.
qantas/john ruming
“There was the new flight attendant who was delighted to chat about how much she loved her job with the lovely man wearing a bow tie,” recalled Qantas CEO Alan Joyce.
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