Air New Zealand’s latest safety video has become a global hit on YouTube with 6.2 million viewers so far.
Featuring characters from The Hobbit in advance of the release of the first in a new trilogy from award-winning Peter Jackson, the video was watched by more than one million people in the first day of its release.
AirNew Zealand’s head of international marketing Jodi Williams said: “The video has been simply fantastic for growing global awareness of the forthcoming movie, Air New Zealand’s brand and New Zealand as a destination.”
The airline is investing several millions of dollars to help market the movie in a cross-promotion aimed at stimulating more tourism to New Zealand. A themed Air NZ aircraft will be revealed just prior to the movie’s global premiere in Wellington on November 28.