Close sidebar

Air Pacific shows off Fiji Airways brand

written by | August 17, 2012
Air Pacific will relaunch as Fiji Airways early next year.

Fijian national carrier Air Pacific has unveiled the brandmark that will be used when the airline relaunches itself as ‘Fiji Airways’ next year.

The brandmark is built around a ‘Masi symbol’ designed by Fijian artist Makereta Matemosi.

“At the centre of the new Masi symbol is a distinctive Teteva motif, which symbolises the airline, its values, and the spirit of Fiji,” the airline said. “As an integral part of the new ‘Fiji Airways’ brand, this Teteva was designed to represent spirituality, considerations of other, Fijian hospitality and the connection that ‘Fiji Airways’ will offer between Fiji’s 333 islands and the rest of the world.”


The carrier is set to relaunch its brand early next year when it takes delivery of the first of three Airbus A330s scheduled to arrive during 2013. The re-brand is part of a larger overhaul that saw Air Pacific report a profit this year after two years of significant losses.

Qantas, which owns 46 per cent of the airline, has been locked in contentious talks with the Fijian government over selling its share.

Air Pacific was known as Fiji Airways from its launch in 1958 until 1970.



For just $59.95 a year, you can keep up to date with the very best of Australian Aviation each month, directly via our app! Our app is available on mobile, tablet and PC devices. So what are you waiting for? Go digital with Australian Aviation and read up on all missed special coverage, exclusive photos and editions. Subscribe now at

Each day, our subscribers are more informed with the right information.

SIGN UP to the Australian Aviation magazine for high-quality news and features for just $99.95 per year