Virgin rebrands international carriers

Virgin Australia 777-300ER VH-VPE in a hybrid Virgin Australia/V Australia scheme. (Damien Aiello)

Virgin today officially relaunched its V Australia and Pacific Blue international carriers under the umbrella Virgin Australia brand.

The move to a single brand comes as Virgin Australia transitions away from its roots as a budget carrier.

“The Virgin Australia name enables us to tap into the huge power of the Virgin brand around the world – a brand that signifies style, innovation, quality, value for money and the best service,” Virgin Australia CEO John Borghetti said. “The new identity has been designed with a clean and contemporary look and feel that encapsulates our company’s repositioning as the airline of choice for all market segments.”

: Virgin has officially relaunched its V Australia and Pacific Blue international carriers under the Virgin Australia brand. (Virgin Australia)

Aside from the updated aircraft livery, the rebranding will see new signage at key international ports, new-look travel documents and a consolidated Virgin Australia website, the company said.