Powered by MOMENTUM MEDIA
australian aviation logo

Virgin, SIA launch first stage of alliance

written by australianaviation.com.au | August 1, 2011

Singapore Airlines' relationship with Virgin Australia is taking off. (Seth Jaworski)

Virgin Australia and Singapore Airlines began interlining flights and offering reciprocal lounge access from today under the first stage of their alliance partnership.

Under the initial agreement, SIA passengers can now connect to Virgin Australia destinations on one ticket, which includes terminal transfers, inflight entertainment and meals onboard. Reciprocal lounge access is also available for eligible frequent flyers travelling on either airline, providing access to Virgin Australia’s six domestic lounges and SIA’s 14 lounges worldwide.

This content is available exclusively to Australian Aviation members.
Login
Become a Member
To continue reading the rest of this article, please login.

or

To unlock all Australian Aviation magazine content and again unlimited access to our daily news and features, become a member today!
A monthly membership is only $5.99 or save with our annual plans.
PRINT
$49.95 for 1 year Become a Member
See benefits
  • Australian Aviation quarterly print & digital magazines
  • Access to In Focus reports every month on our website
PRINT + DIGITAL
$99.95 for 1 year Become a Member
$179.95 for 2 years Become a Member
See benefits
  • Unlimited access to all Australian Aviation digital content
  • Access to the Australian Aviation app
  • Australian Aviation quarterly print & digital magazines
  • Access to In Focus reports every month on our website
  • Access to our Behind the Lens photo galleries and other exclusive content
  • Daily news updates via our email bulletin
DIGITAL
$5.99 Monthly Become a Member
$59.95 Annual Become a Member
See benefits
  • Unlimited access to all Australian Aviation digital content
  • Access to the Australian Aviation app
  • Australian Aviation quarterly print & digital magazines
  • Access to In Focus reports every month on our website
  • Access to our Behind the Lens photo galleries and other exclusive content
  • Daily news updates via our email bulletin

“Today’s interline agreement will make it easier for Singapore Airlines’ customers from all over the world to travel through to a range of domestic and regional destinations around Australia,” Virgin Australia Group executive Merren McArthur said.

The ACCC is currently considering Singapore Airlines and Virgin Australia’s application for a more detailed commercial alliance which would include codesharing, reciprocal frequent flyer benefits, coordinated scheduling and joint sales and marketing activities.

“Should our proposed alliance receive regulatory approval, we will expand our cooperation to better promote these Australian destinations to a whole range of additional cities throughout Asia,” McArthur said.

==
==

“By working closely with Singapore Airlines, we will be able to offer a deep and integrated alliance that ultimately benefits the travelling public. Guests will enjoy an expanded network of destinations, seamless connections, a more convenient flight schedule and more opportunities to earn frequent flyer points and access lounges.”

Meanwhile Fairfax Media has reported that Qantas won’t oppose the Virgin Australian-Singapore Airlines tie-up, noting in its submission to the ACCC over the alliance that “Unsubsidised end-of route operators are particularly disadvantaged.”

Qantas has flagged closer arrangements with its own alliance partners as part of its restructure of Qantas International operations, due to be announced on August 24.

You need to be a member to post comments. Become a member today!
Momentum Media Logo
Most Innovative Company
Copyright © 2007-2026 MOMENTUMMEDIA