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Virgin Australia relaunches frequent flyer program

written by australianaviation.com.au | August 26, 2011

Velocity now promises fewer points required for reward seats.

Virgin Australia has revealed the first stage of its relaunched Velocity frequent flyer program with a number of new features, in a bid to become a more viable alternative to Qantas’s long standing Frequent Flyer program.

“In reviewing the Velocity program, we were keen to make it easier for frequent flyers to earn points and status credits and use them in a way that suits them. The changes that go live today do just that and more – providing unique benefits that make it truly world class,” Virgin Australia CEO John Borghetti said yesterday.

“Members also want to be able to earn and redeem points and enjoy status privileges wherever they fly. With our international alliances in place, I’m pleased to say that our program provides global coverage, allowing members to travel on more than 600 services internationally with some of the best airlines in the world.”

Features of the new program, which the airline said was based on “months of research and feedback from frequent flyers” now includes enhanced flight rewards with more options to redeem points for seats; improved points earn rates and status earning methods; “transformed” status privileges and benefits for travellers and their families;  over 380 program partners including credit cards and retail partners; and a new Platinum level of membership, featuring guaranteed ‘Reward Seats’ for international travel, complimentary fare upgrades and a 100 per cent points bonus on spending with Virgin Australia group of airlines and or a travel partner.

“We introduced the Platinum tier to recognise those members who travel with us frequently and to reward their loyalty with the ultimate travel experience and extra benefits,” Borghetti said.


As part of the relaunch, Virgin is offering to “status match” frequent flyer member’s status of other programs to upgrade them to the equivalent Velocity status level.

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