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Jetstar takes fare bundling to the Max

written by australianaviation.com.au | May 17, 2011
Jetstar has changed its fare offerings.

Jetstar has changed its fare structure, with its new ‘Starter’ fare with optional add-ons replacing the old Jetstaver/JetFlex/JetPlus levels, and Business fares replacing its StarClass on long haul A330 services.

The airline says the new structure will give passengers “more choice, flexibility and lower fares”, but it is likely the changes are designed to help drive the airline’s incremental revenue streams.

Jetstar’s basic Starter fare includes just the seat and a 10kg carry-on baggage allowance, but that can be upgraded with a checked luggage allowance for $10, and then by adding ‘Plus’ and ‘Max’ bundle options. Opting for a Plus fare gives passengers Qantas frequent flyer points and status credits, free standard seat selection and a waiver of change fees.

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“For example, a customer travelling on a one-way Starter fare for $59 between Melbourne and Sydney, can also now access a Qantas frequent flyer offering on this Jetstar flight by purchasing the Starter Plus bundle for a combined total of $84. This selection provides the customer with free standard seat selection, no change fees and earns Qantas Frequent Flyer points at the equivalent level as flying Qantas,” Jetstar Group CEO Bruce Buchanan said.

Opting for the Max bundle in addition to the Plus fare features adds upfront and/or extra leg room seating or seating at the front of the cabin, plus fare refundability, giving a similar fare product to Jetstar’s old JetFlex fare level.

Meanwhile international Business fares can also be upgraded with a Max package, which adds the ability to earn Qantas frequent flyer points and status credits at Qantas business rates, lounge access and refundability.

The changes follow Jetstar’s recent upgrade of its website.

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Jetstar takes fare bundling to the Max

written by australianaviation.com.au | May 17, 2011
Jetstar has changed its fare offerings.

Jetstar has changed its fare structure, with its new ‘Starter’ fare with optional add-ons replacing the old Jetstaver/JetFlex/JetPlus levels, and Business fares replacing its StarClass on long haul A330 services.

The airline says the new structure will give passengers “more choice, flexibility and lower fares”, but it is likely the changes are designed to help drive the airline’s incremental revenue streams.

Jetstar’s basic Starter fare includes just the seat and a 10kg carry-on baggage allowance, but that can be upgraded with a checked luggage allowance for $10, and then by adding ‘Plus’ and ‘Max’ bundle options. Opting for a Plus fare gives passengers Qantas frequent flyer points and status credits, free standard seat selection and a waiver of change fees.

Advertisement
Advertisement

“For example, a customer travelling on a one-way Starter fare for $59 between Melbourne and Sydney, can also now access a Qantas frequent flyer offering on this Jetstar flight by purchasing the Starter Plus bundle for a combined total of $84. This selection provides the customer with free standard seat selection, no change fees and earns Qantas Frequent Flyer points at the equivalent level as flying Qantas,” Jetstar Group CEO Bruce Buchanan said.

Opting for the Max bundle in addition to the Plus fare features adds upfront and/or extra leg room seating or seating at the front of the cabin, plus fare refundability, giving a similar fare product to Jetstar’s old JetFlex fare level.

Meanwhile international Business fares can also be upgraded with a Max package, which adds the ability to earn Qantas frequent flyer points and status credits at Qantas business rates, lounge access and refundability.

The changes follow Jetstar’s recent upgrade of its website.

PROMOTED CONTENT

25% off starts now! Australian Aviation magazine Cyber Monday sale is now live. Have the very best of Australian Aviation’s annual print and digital subscription. This includes every In Focus and Behind the Lens digital magazine, special coverage, exclusive photos and editions you may have miss. Subscribe now at australianaviation.com.au.

Jetstar takes fare bundling to the Max Comment

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Your email address will not be published. Required fields are marked *

Jetstar takes fare bundling to the Max

written by australianaviation.com.au | May 17, 2011
Jetstar has changed its fare offerings.

Jetstar has changed its fare structure, with its new ‘Starter’ fare with optional add-ons replacing the old Jetstaver/JetFlex/JetPlus levels, and Business fares replacing its StarClass on long haul A330 services.

The airline says the new structure will give passengers “more choice, flexibility and lower fares”, but it is likely the changes are designed to help drive the airline’s incremental revenue streams.

Jetstar’s basic Starter fare includes just the seat and a 10kg carry-on baggage allowance, but that can be upgraded with a checked luggage allowance for $10, and then by adding ‘Plus’ and ‘Max’ bundle options. Opting for a Plus fare gives passengers Qantas frequent flyer points and status credits, free standard seat selection and a waiver of change fees.

Advertisement
Advertisement

“For example, a customer travelling on a one-way Starter fare for $59 between Melbourne and Sydney, can also now access a Qantas frequent flyer offering on this Jetstar flight by purchasing the Starter Plus bundle for a combined total of $84. This selection provides the customer with free standard seat selection, no change fees and earns Qantas Frequent Flyer points at the equivalent level as flying Qantas,” Jetstar Group CEO Bruce Buchanan said.

Opting for the Max bundle in addition to the Plus fare features adds upfront and/or extra leg room seating or seating at the front of the cabin, plus fare refundability, giving a similar fare product to Jetstar’s old JetFlex fare level.

Meanwhile international Business fares can also be upgraded with a Max package, which adds the ability to earn Qantas frequent flyer points and status credits at Qantas business rates, lounge access and refundability.

The changes follow Jetstar’s recent upgrade of its website.

PROMOTED CONTENT

25% off starts now! Australian Aviation magazine Cyber Monday sale is now live. Have the very best of Australian Aviation’s annual print and digital subscription. This includes every In Focus and Behind the Lens digital magazine, special coverage, exclusive photos and editions you may have miss. Subscribe now at australianaviation.com.au.

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