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Skywest teams up with Discover West in WA tourism bid

written by australianaviation.com.au | March 31, 2011

Skywest Airlines and Discover West Holidays have entered into a new tourism partnership, with the announcement of the rebadged Skywest Holidays.

The partnership aims to boost tourism to destinations across the Skywest’s growing WA network through Discover West’s marketing resources and expertise.

Skywest Holidays will market itself as a short-break/holiday provider, with both Skywest and Discover West looking to maximise the promotion of special package deals around Western Australia.

“Discover West compliments Skywest’s strategic direction with a great system and expertise in promoting WA holidays,” Skywest general manager Sales & Marketing, Alan Stuart said.

Discover West’s group managing director, Nathan Harding said he saw the partnership as a “serious additional commitment to WA tourism by both companies”.

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