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Brand Virgin
AUTHOR: Gerard Frawley
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Virgin Atlantic CEO Steve Ridgway
There are few stronger brands in world aviation than the Virgin name.
Locally Virgin Blue has grown rapidly over the last decade to become Australia’s number 2 airline, built on the youth-ful, anti-establishment irreverence of Sir Richard Branson’s global Virgin brand. But in the airline world those principles were first carried aloft by Virgin Atlantic, the original anti-establishment, David taking on Goliath airline.
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