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NEW LOOK Continental’s scheme and logo will survive, with the airline operating under the United name. (United Airlines)
A merger of equals?
AUTHOR: Geoffrey Thomas
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Of all the mergers in the US since deregulation the proposed merger of United Airlines and Continental Airlines, is the one that competitors, around the globe should fear, but only if the Continental culture wins out.
For nine consecutive years, Fortune magazine has ranked Continental as the top US airline on its “World’s Most Admired Companies” airline industry list.
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