Recce

Time for Innovation at Qantas

James Strong, the new CEO, is taking over the Qantas helm at a crucial time in the carrier’s long history.

Amidst a turbulent international airline environment these past three years, where to merely break even is considered a considerable achievement, Qantas has performed fairly well. However, there is even more turbulence ahead if the airline doesn’t quickly move to grasp future opportunities before they pass the Flying Kangaroo by. It is not for us to tell Qantas how to run its operations, though that said, there appears to be plenty of opportunity to initiate innovative marketing decisions that the airline doesn’t seem to even consider relevant.

This content is available exclusively to Australian Aviation members.

Login

Become a Member

To continue reading the rest of this article, please login.

Username or Email

Password Forgot password?

Keep me signed in on this device.

If you check this box before you log in, you won’t have to log back into the website next time you return, even if you close your browser and come back later.

If you check the box above before you log in, you won’t have to log back into the website next time you return, even if you close your browser and come back later.

---

or

---

Login with a Passkey

To unlock all Australian Aviation magazine content and again unlimited access to our daily news and features, become a member today!
A monthly membership is only $5.99 or save with our annual plans.

PRINT

$49.95 for 1 year Become a Member

See benefits

• Australian Aviation quarterly print & digital magazines
• Access to In Focus reports every month on our website

MOST POPULAR

PRINT + DIGITAL

$99.95 for 1 year Become a Member

$179.95 for 2 years Become a Member

See benefits

• Unlimited access to all Australian Aviation digital content
• Access to the Australian Aviation app
• Australian Aviation quarterly print & digital magazines
• Access to In Focus reports every month on our website
• Access to our Behind the Lens photo galleries and other exclusive content
• Daily news updates via our email bulletin

DIGITAL

$5.99 Monthly Become a Member

$59.95 Annual Become a Member

See benefits

• Unlimited access to all Australian Aviation digital content
• Access to the Australian Aviation app
• Australian Aviation quarterly print & digital magazines
• Access to In Focus reports every month on our website
• Access to our Behind the Lens photo galleries and other exclusive content
• Daily news updates via our email bulletin

View more offers and details