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Is Qantas getting its mojo back?

August 29, 2013 7 comment

Thursday’s profit result was pretty anemic. At a time when Australia’s banks and Telstra are posting multi-billion dollar profits, Qantas barely broke even, with a $6 million after tax profit. That is a tiny margin on almost $16 billion in revenue, and a world away from the heady days of mid last decade when Qantas

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If you can’t beat ’em, join ’em

September 6, 2012 11 comment

Today’s announcement and signing of  the historic alliance agreement between Qantas and Emirates represents a seismic shift in the dynamics of the Australian airline market, both from the customer and the airline business perspectives. At a quick glance today’s announcement appears both a win-win for Qantas as a business and for Qantas’s customers, and also

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OPINION – Hong Kong expansion shows Jetstar the main game in Asia

March 26, 2012 8 comment

For all the fuss over Qantas’s so far failed attempts at launching a premium airline in Asia, it is clear that Jetstar is the main game for the Qantas Group in Asia. Today’s announcement of the launch of Jetstar Hong Kong in partnership with China Eastern now means the Jetstar brand has footprints in three

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COMMENT – Qantas and the big bang theory

October 31, 2011 10 comment

A text message roused me from a deep sleep at 2.26am. It was AA’s deputy editor, Andrew McLaughlin. “QF has grounded its whole fleet immediately until unions withdraw claims!!!” This content is available exclusively to Australian Aviation members. LoginBecome a MemberTo continue reading the rest of this article, please login. Username or Email Address Password

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What’s in a brand? Ruminations on Virgin Australia and Qantas

June 24, 2011 18 comment

My family and I flew on Qantas from Sydney to LA and back in May for a short holiday. Remarkably, both flights left on time, they weren’t cancelled due to the discovery of rats on the aircraft, we didn’t divert into Noumea on the way home, all our bags came out at both ends unscathed,

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JSF acquisition answers some questions, raises others

November 25, 2009 12 comment

Remember November 25, it’s an historic day for Australian military aviation. It is not every day that the Australian government commits to buy a new fighter, but today it did just that in committing to buy 14 Lockheed Martin F-35 Joint Strike Fighters – JSFs – for the RAAF. Apart from the 2006 buy of

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