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Aviation people power
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It’s time to harness the strength of social media
The health of our rivers, irrigation systems and agriculture seems to have taken up a lot of time on social media over the traditional ‘silly season’. Perhaps the only thing it has demonstrated is how ‘opinion’ is now presented as ‘fact’ and treated as equally valid – and the significant negative consequence this has for informed public debate about complex issues.
The lessons here for aviation policy are profound. Lose the social media argument due to a lack of numbers, an unwillingness to stand up for your industry, or a lack of data and facts, and before you know it you are facing an opportunistic, cynical, unhinged proposed bill to ban the export of cotton. This despite it having zero impact on water available for the environment.
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As an industry, aviation needs strong voices more than ever, engaged through social media and with a coherent and positive story to tell.
Aviation provides us with an enormously privileged position to tell our great stories through pictures and a few words. Whether it is promoting a career (the view from the office), explaining how aviation fosters tourism, families, health, environmental protection and so much more, or helping politicians and bureaucrats see the error of their ways. Social media is something we all need to get in front of.
Some of the most popular posts on Twitter have less to do with political controversy than with great views and interesting stories – and we have some of the best! If you have been holding back, perhaps its time to rethink and engage. Aviation needs to be seen as a positive force in our community.
With a NSW election in March and a Federal election likely in May, it seems change will be our only constant for the foreseeable future – even if the governments stay the same.
AAAA Convention
The AAAA Convention will be held in the Hunter Valley in the first week of June 2019 at the Crown Plaza. The Convention forms an integral part of the AAAA Professional Pilot Program of continuing development and pilots can earn professional education points by attending.
Top international and domestic speakers are being locked in covering aviation safety, chemical management and firebombing, the trade show bookings are underway and a range of supporting events are being developed.
Details are on the new AAAA website at www.aaaa.org.au.
‘As an industry, aviation needs strong voices.’
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