Safety video or marketing ploy

New Qantas and Virgin safety videos raise questions about oversight

“Welcome to Qantas and the spirit of Australia. Give us a few minutes of your time and you’ll be looked after on your flight. And, we’ll show you some of our favourite spots around this incredible country,” says one of the actors in Qantas’ gorgeous new safety video.

From an aspirational travel point of view for existing customers in a captive seatback market, it is six and a half minutes highlighting Australia’s beautiful scenery and fascinating culture.