Qantas has unveiled its entry into the increasingly competitive battle to produce the most entertaining safety video, with a lavish look behind its 100-year history.
The light-hearted film features footage from the Qantas Founders Museum’s Avro 504K replica aircraft, 1919 Model T Ford and its 1922 National Heritage-Listed hangar – alongside ’70s moustaches and ’80s mullets.
The production follows rival British Airways recruiting some of the UK’s top exports and Air New Zealand playing on its links to The Lord of the Rings and The Hobbit movies.
Qantas Group chief executive Alan Joyce said, “This safety video is a look back at the different styles of aircraft, service and uniforms that have been part of our long history.
“And it calls out the contribution Qantas and its people have made to aviation, like the invention of the slide raft, as well as the national carrier’s role in connecting Australia to the world.
“It’s really a tribute to a century of our people, the changing styles, and our innovation. The one thing that has never changed is our commitment to safety.”
Some of the scenes and aircraft were recreated digitally, such as the original Avro 504 and the 1930s De Havilland 86, but the stars of the show came from the Qantas Founders Museum.
Museum CEO Tony Martin said it was an honour for its artefacts to be included in the film, especially as the airline celebrates its centenary in November.
He said, “Our museum is dedicated to telling the story of Qantas from its early days in outback Queensland to the present day, and we are delighted that Qantas has paid homage to its founding years in the central western Queensland region in its new safety video.
“It was a great experience to be a part of the filming of this video and we are thrilled that millions of Qantas passengers will not only learn about the extraordinary history of Qantas and its people but also about our museum and see some of our many precious artefacts.”
The new safety video will screen onboard all Qantas international and domestic flights from 1 March 2020.
Adam Muggleton
says:Great safety video, the previous one was awful, double shot latte and a guy sucking on a Tim Tam, give me a break. On another item, Is there going to be a good quality book released on QANRAS at 100 years? Not seen anything yet.
Adam muggleton
says:Correction, QANTAS
AlanH
says:And there wasn’t a dry eye in the house! 🙂
Mark
says:It’s a shame that there’s no reference to the domestic arm of Qantas, being Australian Airlines and TAA. Qantas walked into a strong, well established domestic airline that is the pivotal profit making entity of the Qantas we all know. TAA/Australian Airlines had a 48 year history until it was taken over by Qantas and deserves to be recognised in Qantas’ 100 year celebrations.
John G Wilson
says:Wonder what the passengers would think about the special A/C vent (aka Crew door) on Starboard behind cockpit being left open during takeoff.
Bit of editorial slip up Qantas!
John G Wilson
says:Sorry I forgot to say on the Connie
Yort
says:You just can’t mention that acronym without a negative or double negative floundering in the recommendation.
Bored of it
says:I don’t like the long, drawn-out “fun” videos. The Air NZ ones a while back, a semi-epic LOTR. Especially for frequent travellers that feel guilted into indulging the safety presentation, they should be short, punchy, and done with.
Geoffrey Farrance.
says:Ironic, the Super Connie is the HARS Connie I believe, but I guess QANTAS, can bask in its glory.